as well as the clean aesthetics for the news and google look, she's not stealing from anybody, she created elsewhere and is creating here but she maris the internet marketing and image of media together with the undercurrent of technology. i think there's a lot of enthusiasm, and here we are, a $5 billion company. up 34% the last quarter. we've seen that their traffic is up 9%, 10% just last month alone. i think it's paying off. momentum with perception but there's reality that's coming with it. >> some of that is true but the really need to start to drive revenues. revenues flat for a number of years now, and they need to pick up both on display and search. those are going to be very challenging. >> absolutely. >> higher quality advertising. i think the moving twitter feed is bringing them a much more sense of excitement, energy and the customization that she's bringing in will i think allow the display advertising to display more effectively. >> not talking about whether or not yahoo! can survive or not, that's for sure. >> yeah. >> let's get to eamon javers with breaking news from the w